![]() This option is only available to managed brands that work in collaboration with TikTok sales representatives. These challenges appear in the Discovery section on TikTok. Hashtag challenges: Create appealing challenges that encourage user-generated content. In-feed video: Appear on the For You Page of TikTok users who meet your targeting parameters.īrand takeover: This lets your ad expand to the width of the whole screen for a few seconds. The most popular types of TikTok ads include: You can select one or a few formats that work best for your brand. Ad formats vary by region, but all let you personalize your targeting by age, location, interest and other factors. TikTok ads come with simple, powerful tools to help you advertise to millions of users. You can too, by making engaging and helpful short videos that speak directly to your audience’s interests.īut where do you begin? In this article, we break down the top 15 strategies for how to make money on TikTok.Ībout 67% of 18-19 year olds and 56% of 20-29 year olds are on TikTok. This makes TikTok marketing a strong advertising choice for brands wanting to market their products to Gen Z. This surge in popularity means TikTok is ripe with revenue opportunities, something that your TikTok marketing strategy should make room for.įrom the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok, brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences. ![]() TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated toward its light, short-form content. ![]()
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